Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Post-Launch Sugar Crash
Published 1 day ago • 1 min read
The day after Halloween is always the same: too much sugar, too little clarity. Everything’s sticky, dirty costumes are on the floor, and no one completely agrees which houses gave the best candy. That’s how a big product launch can feel too. The buzz fades, normalcy returns — and suddenly, you’re left wondering, OK, what now? It’s tempting to chase the next high, but this is the moment for something better: a recalibration. Measure what actually worked. (There are ALWAYS surprises, which I...
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