The Post-Launch Sugar Crash


The day after Halloween is always the same: too much sugar, too little clarity. Everything’s sticky, dirty costumes are on the floor, and no one completely agrees which houses gave the best candy. That’s how a big product launch can feel too. The buzz fades, normalcy returns — and suddenly, you’re left wondering, OK, what now? It’s tempting to chase the next high, but this is the moment for something better: a recalibration. Measure what actually worked. (There are ALWAYS surprises, which I...