Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Mac Finally Gets Its Touch
Published 2 days ago • 1 min read
Customers bring habits from other products, even when your design expects them to start over. I’ve gone from my iPad to my Mac, absent-mindedly touching the screen, then wondering why nothing happened. Apparently, my finger has been waiting for Apple to catch up. Yesterday Apple announced touchscreen MacBook Pros arriving November 6. Image: Apple For historical perspective, HP sold a touch-enabled personal computer back in 1983. Even compared to the iPhone Duo’s 7-year lag behind...
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