There are 60 days left in 2025. Most founders will use them to plan. The leaders will ship. As the calendar tightens, something strange happens in our brains. Deadlines stop feeling like pressure and start feeling like focus. Psychologists call it the goal gradient effect: we push harder as the finish line approaches. Time scarcity sharpens decisions, kills overthinking, and forces us to act. That’s why the end of the year is a perfect window to launch, not pause. Prospects feel the same...