The iPod Revival Isn’t For Nostalgia


Gen Z’s return to old devices signals a desire for involvement and a sense of control. A Toronto Star story, echoing another by Sherwood News, reports something that would have sounded pretty improbable a few years ago. Gen Z is buying iPods again. Not for irony or as hilarious costume props, but as everyday music players. At the same time, vinyl continues to move serious volume for younger buyers who aren’t necessarily audiophiles. My daughters recently pointed out a huge display of Taylor...