Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Incomplete Product That Won the Sale
Published 3 days ago • 1 min read
What if removing part of a product makes it more attractive? I bought a power shovel recently. The kind that runs on a removable battery system shared across several yard tools. When I looked at the options, there were two versions. One came with a battery and charger. The other didn’t. I chose the one without. The battery for the system that runs our lawnmower costs more than $300. The power shovel itself costs about the same. And I will never run the lawnmower and the shovel at the same...
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