The Incomplete Product That Won the Sale


What if removing part of a product makes it more attractive? I bought a power shovel recently. The kind that runs on a removable battery system shared across several yard tools. When I looked at the options, there were two versions. One came with a battery and charger. The other didn’t. I chose the one without. The battery for the system that runs our lawnmower costs more than $300. The power shovel itself costs about the same. And I will never run the lawnmower and the shovel at the same...