The Hard Way Is Having a Moment


Starbucks joins a growing list of brands deliberately making creative effort front-and-centre. Seems I’ve stumbled into an accidental series. Apple Music vibrated mineral oil with sound to create its new identity. Levi’s and E.L.F. built painstaking stop-motion holiday campaigns. And then Prada went and hired veteran Disney animator John Pomeroy and a team of traditional artists to draw its new holiday world by hand. Now Starbucks is servin’ up its own version. For Perfect Harmony, artist...