Gratitude is the antidote to almost everything negative … and the fuel behind everything constructive. Happy Thanksgiving to all my American readers! It’s a day when brands blast out thank-you messages, coupon codes, and “we appreciate you” banners. Most of it feels obligatory. Polite. Empty. But folks notice when gratitude is real. Not the mass email, but the human gestures that say: you matter beyond the transaction. Replying personally to a long-time buyer. (Or a new one.) Fixing a small...