Seasonal reactivation can begin triggering purchase intent way before a consumer shops. My garage door hasn’t opened much in several months. We park on the pad in winter. The patio furniture is stacked inside, amidst garden tools and sports gear. And man, it’s been a long, incredibly snowy winter where I live. And we just got some more! But the days are getting longer. I feel it in the mornings and evenings. (Meanwhile, our fearless director of strategy Lori in New Zealand is heading into...