Get unstuck — and leap forward every day with fresh, action-oriented insights in a minute or two! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it punchy, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
The First Punch Matters Most
A car wash in 2006 unknowingly revealed one of the most powerful psychological principles in customer retention. Researchers tested two loyalty punch card offers that were mathematically identical but psychologically worlds apart. Card A: “Buy 10, get 1 FREE” (starting from zero) Card B: “Buy 12, get 1 FREE” with the first two punches already stamped Both cards required 10 purchases to earn the reward. Yet customers with the pre-stamped cards were nearly twice as likely to complete their...
Subscribe to keep reading
This post is free to read but only available to subscribers.
Join today to get access to all of my posts.
Already a subscriber?