The Feature Everyone Hates (That Just Hit 2 Billion Users)


How Instagram proved that customer requests can be the worst product strategy I spent half an hour last week listening to a product manager defend their latest feature update. “But the users keep requesting it,” she insisted, scrolling through dozens of support tickets and forum posts. “Look — they’re literally telling us exactly what they want.” That’s when I told her about Instagram’s chronological feed fiasco. For years, Instagram users demanded the return of chronological feeds. They...