New research suggests near-expiry discounts can accidentally make buyers worry about how other people will judge them. I’ve occasionally bought meat or some other perishable product with one of those bright stickers: “ENJOY TONIGHT & SAVE 30%!” If I’m going to cook it that evening anyway, great. Right? BUT… I’ve also caught myself wanting to peel that sticker OFF before anyone in my family sees it. Apparently, I’m worried they’ll think one of two things: Laurier is a cheap-ass. Or Laurier is...