Performance improves when visuals attract and text resolves. Look at the Apple AirPods Pro 3 page and the balance is immediate. A clean product visual (that morphs into an animation loop on desktop). A short, specific claim: “The world’s best in-ear Active Noise Cancellation.” That line doesn’t try to explain everything about the earbuds. Not even close. It doesn’t list any specs. It doesn’t defend itself. The image pulls you in. And the words tell you why to buy. A new study I read on how...