The Anti-Status Status Symbol


Crocs found new success by flipping a mocked product into a signal of confident self-awareness. Most status products work really hard to impress you. They signal refinement, craftsmanship, or heritage. The goal is super obvious: demonstrate taste and elegance to justify a higher price. Crocs trotted down the opposite path. From the beginning, the popular foam clog carried a reputation for being clunky, casual, even a little ridiculous. I’d say a lot ridiculous. People joked about them as the...