Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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The Anti-Status Status Symbol
Published 6 days ago • 1 min read
Crocs found new success by flipping a mocked product into a signal of confident self-awareness. Most status products work really hard to impress you. They signal refinement, craftsmanship, or heritage. The goal is super obvious: demonstrate taste and elegance to justify a higher price. Crocs trotted down the opposite path. From the beginning, the popular foam clog carried a reputation for being clunky, casual, even a little ridiculous. I’d say a lot ridiculous. People joked about them as the...
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