A few wrong words can reduce connection, as well as curiosity. A recent set of experiments by Yang and Tian tested something simple, with significant consequences: What happens when you TELL customers a product was “AI-designed”? Across categories like perfumes and snacks, purchase intent collapsed. By as much as 28–29%. That’s enough to mean product failure. Your margins probably aren’t that big. Participants also perceived way less human involvement in those products. Which is where the...