Sweden Found a Need Hiding in Plain Sight


Visit Sweden shows how an overlooked product attribute turns into a compelling reason to buy when it connects with the right customer need. Visit Sweden has opened a travel agency for introverts. The Introvert Travel Agency promotes Sweden to folks who want more personal space, fewer obligatory conversations and the freedom to explore without constantly interacting with strangers. As an introvert, I SO get this. Some days I’ll happily chat with an Uber driver on the way to the airport. But...