Support Is the Hot New Feature


At this year’s IFA in Berlin, the smartest upgrade was not hardware. It was longevity. Samsung led with products like its Bespoke AI Dishwasher, promising years of software updates and smarter maintenance. Not shinier buttons or wilder new colors. That’s the real innovation: durability as reassurance. According to Tom’s Guide, WIRED, and NielsenIQ, buyers now rank ongoing support higher than next-gen specs. We’re sick of obsolescence. We want to know our investment won’t vanish when the next...