Tariffs have turned where you make things into a central part of the buying decision. Last year, tariff escalations dramatically changed how buyers read price. Shoppers went looking for explanations behind rising prices, and often found them in origin labels. “Made in USA” claims surged across e-commerce listings, not as patriotism theater, but as a way to navigate value trade-offs. If the price is higher, buyers want to know why … and whether that increase is stable or risky. Last year we...