Some physical products (and their customers) benefit from never feeling fully “sold.” I’ve worked with a company that sells a wellness hardware product with a subscription model … and the interesting part isn’t the monthly price. It’s how many things the model solves. Lower monthly access removes upfront hesitation that keeps capable buyers on the sidelines. It democratizes the product, making it feasible to more people who need it. Refurbished units become a strength instead of a liability,...