More than 20 years after turning “easy” into an office icon, Staples has created its opposite. Decades ago, we had a Staples Easy Button in our boardroom. Colleagues and clients loved slapping it after we solved something difficult. Every press triggered the same chipper voice: “THAT was easy!” And somehow it never got old. I’ve seen those buttons in several client offices too, including one CEO who mi-iight still have his. That’s an impressive afterlife for an advertising idea. The Easy...