The structure of a deal can change how valuable it feels, EVEN when the math stays the same. New research looked at something marketers tend to assume is straightforward: Discounts. Across multiple experiments and thousands of deal posts, a pattern shows up: A single 25% discount underperformed compared to the SAME total discount split into smaller, stackable pieces. By stacking, purchase intent increased by roughly 16 percent, and engagement rose even more. What’s happening here is not...