Research shows social media outrage is more about posturing than purchasing. Every week, the internet declares a brand dead. The new Ferrari Luce? Ruined! The Jaguar rebrand … Catastrophic. The McDonald’s CEO taking a minuscule burger bite? Apparently dynasty-ending. Or NOT? And yet the people buying six-figure Ferraris, luxury EVs, or even Quarter Pounders rarely overlap with the bold commenters making all this noise. A new marketing study examined how social media advocacy and criticism...