Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Snuggle and Linus Were Made for Each Other
Published about 11 hours ago • 1 min read
Snuggle’s Peanuts partnership connects its product to a meaning customers learned long before they bought fabric softener. I wonder what Charles Schulz would make of “peak Peanuts” in 2026, with his characters turning up on everything from Starbucks merchandise to cake mixes. When I was little, my older sister had a security blanket she called her “Linus.” That ragged, love-worn thing probably could have used a hit of Snuggle. Back in the day, the comic strips featuring characters like...
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