Snuggle and Linus Were Made for Each Other


Snuggle’s Peanuts partnership connects its product to a meaning customers learned long before they bought fabric softener. I wonder what Charles Schulz would make of “peak Peanuts” in 2026, with his characters turning up on everything from Starbucks merchandise to cake mixes. When I was little, my older sister had a security blanket she called her “Linus.” That ragged, love-worn thing probably could have used a hit of Snuggle. Back in the day, the comic strips featuring characters like...