Turning Grand Central Station into a pine forest might be the best sensory play of the season. Bath & Body Works is running a campaign that makes parts of New York City (yes, even its subways) smell like Fresh Balsam. Image courtesy Bath & Body Works The brand’s realistic evergreen tree scent greets commuters in Grand Central and Chicago’s Clark & Lake station, diffusing holiday memories into the air where most people expect … something else entirely. It’s genius sensory reframing. By...