Smart Features Lose Their Shine When You Hide the Wires


AI systems that “feel magical” can also be seen as manipulative. Recent research from Griffith University shines light on a growing issue: AI-induced consumer vulnerability: the uneasy sense people get when smart systems seem to manipulate choices or mask how things work. It’s not a power and control thing, either. Vulnerability creeps in when users don’t know why they saw a recommendation, or when they can’t override or question the system. If you build smart, connected, or personalized...