Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
Show How You Get the Wow
Buyers don’t automatically trust what a product does. They need to know HOW it does it. A 2025 MIT/Wharton experiment found that when companies reveal how an output is generated (even if the explanation is pretty complex) trust and adoption go up. It’s the same principle behind a Minimum Wow Product: don’t be shipping a bare-bones MVP. Ship one that earns belief. And belief comes from transparency. For physical products, that means: Show the invisible.Reveal the mechanism.Expose the process...
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