A reader asked a smart question about whether seasonality still matters for products built around gifts or specific times of year. Shara from Austin wrote after my post Selling No Longer Moves in Seasons and asked, in part: “How about businesses with a very strong seasonal or gift-buying purpose? We still see clear off-season drops, even if peaks are harder to predict.” She’s right. Some products will always have strong seasonal gravity. Snow shovels probably won’t explode in July. (I hope...