Scaling revenue without fixing friction is how small flaws become massive liabilities. In Chapter 20 of I Need That, I make a point founders don’t like to hear. When you scale something, you scale everything attached to it. Increase ad spend and you amplify any messaging gaps.Increase distribution and you multiply fulfillment strain.Increase sales volume and you magnify every defect, delay, and unclear instruction. If one in twenty units arrives broken or has a flaw, that feels acceptable at...