Your first 10 reviews may matter more than your 1,000th. A stack of glowing reviews does something bigger than reassure buyers. It creates a bandwagon. Researchers Xiao & Myers call it the bandwagon heuristic: the more reviews and the higher the average rating, the stronger the “everyone’s buying it” signal. That signal directly boosts conversions. And once it starts, it feeds itself. More buyers → more reviews → even more buyers. Like many things, it isn’t linear. In early stages, each...