New research says the fastest way to earn trust after a mistake is to ask for less, not more. Returns are usually treated as damage control. Something went wrong. So fix it. And move on. But a new series of experiments suggests returns are capable of far more psychological work than most brands realize. Researchers found that when brands issued refunds without asking for the product back, customer sentiment improved across the board. Brand opinions rose by 19.3. Reviews improved by 30.1%....