Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
Share
Refills Got A New Reason To Win
Published 4 days ago • 1 min read
The math on using refills is finally getting the play it deserves. Refill formats have been around forever. Concentrates. Tabs. Subscription pouches. Inkjet tanks. Stainless-steel Keurig pods. They were almost always framed around sustainability, right? Less plastic, less waste and fewer stinky trucks on the road. Now something more directly achievable is driving adoption. Across home cleaning, coffee, and personal care, brands are expanding refill systems. Except now it’s in the name of...
Subscribe to keep reading
This post is free to read but only available to subscribers.