Pre-orders are becoming one of the safest ways to launch physical products. I have seen this pattern increase across categories. When given the option, many customers legitimately like to pre-order. Not begrudgingly or impatiently. Happily. They want a guaranteed place in line. They want to feel early and proactive … not rushed. And they want to put the ordering process behind them, now. Tools like Shopify’s pre-order and reservation plugins have made this far easier to do without surprises...