The strongest product reinventions connect generations through a shared emotional memory. When Fender released its new Pac-Man Player II Telecaster last week, my first reaction was to chuckle. Then, “Of course this’ll sell.” On paper, maybe it sounds a bit silly. One of the most seriously iconic guitars in music history wrapped in retro 1980s arcade graphics, complete with Blinky, Pinky, Inky, Clyde, and Pac-Dots running across the body and fretboard. But emotionally, the product makes tons...