The words you use can change how your product feels. And how it sells. A blind-test study found that when two identical orange juices were labeled differently (one “Regular,” the other “Premium Reserve”) the “Premium Reserve” version scored higher on taste, satisfaction, AND even packaging appeal. In effect, the wording made the SAME product look and taste better. What the Fruit-juice, right? This happens because price and message prime sensory experience. They do more than signal status;...