Seven days out, plan to make buying and fulfilling easy, and to avoid torching margin. Black Friday is ridiculously stressful for many product makers. It doesn’t have to be. Decide right now what you will not do. Set a firm floor on discounts. YOU own your pricing. Protect your best-sellers. Say no to panic promos that drain cash and train bad expectations. Then make the win obvious. Bundle what already sells together. Pre-promote a single, clear offer and a simple landing page. Publish...