The most powerful product moments happen when a brand shows up in something we really care about. During a lunar flyby for Artemis II, a jar of Nutella floated by, through the cabin on a live broadcast. No setup or announcement. Just a beloved chocolatey product drifting in zero gravity with the label visible for a few seconds. That was the moment. Clips spread quickly, and what could have been a throwaway moment turned into something way bigger. It felt almost as cinematic as “Project Hail...