If nothing bad has happened yet, people tend to assume it won’t. Here’s how to get around that. I’ve written about status quo biases before, but there’s a cousin that may be even more dangerous for product makers: Normalcy bias. It’s the instinct to believe that because things are fine today, they will stay fine tomorrow. Hmmm, no flood last year. No break-ins on OUR street. No ransomware on our network. So why invest? Until something happens. After a cyberattack, companies care deeply about...