Next-Level Ensh*ttification Arrives


It’s not a coincidence. Sadly, it’s the model. I wrote recently about ensh*ttification. Products start off great, pull you in, then gradually take value away while switching costs rise. YouTube is a clear example we can’t escape. (You can’t even watch a video about ensh*ttification without using a thoroughly ensh*ttified app.) Premium prices are going up again, with individual plans hitting US $16/month and 27 bucks for families. The justification is familiar: support creators, maintain...