Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Next-Level Ensh*ttification Arrives
Published 3 days ago • 1 min read
It’s not a coincidence. Sadly, it’s the model. I wrote recently about ensh*ttification. Products start off great, pull you in, then gradually take value away while switching costs rise. YouTube is a clear example we can’t escape. (You can’t even watch a video about ensh*ttification without using a thoroughly ensh*ttified app.) Premium prices are going up again, with individual plans hitting US $16/month and 27 bucks for families. The justification is familiar: support creators, maintain...
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