Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Most “Needs” Aren’t Needs at All
Published 4 days ago • 1 min read
Almost everything we call a “need” is a story our mind learned to believe. In I Need That, I talk about how quickly our definition of “need” shifts. Indoor plumbing was once a luxury … not all that long ago. My grandparents’ farm still had an outhouse and a hand-pump well when I was a kid. And they felt perfectly satisfied. Air-conditioning used to be something you bragged about until the 1990s. Today even the cheapest cars include it because if you live somewhere hot, you need that. But...
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