Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
McDonald’s Turns Dipping Sauce Into Face Paint
Halloween is one of those weird moments when putting barbecue sauce all over your face can qualify as brand engagement. I love me a good Halloween face painting. McDonald’s UK has taken that idea somewhere wonderfully ridiculous with Spooky Sauces, a limited-edition face-paint collection inspired by six of its dipping sauces. There’s Tomb-Mato Ketchup, Curry Cauldron, Boo-Boo-Q and Garlic MayOoOo, among others. The kits even come with fries-shaped brushes, a Chicken McNugget-inspired sponge...
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