Product launches feel monumental from the inside, yet are almost invisible from the outside. Launching a product is one of the most exciting things you can do. Building toward the day you finally reveal your life-changing marvel. Watching traction form, sometimes really fast. Seeing strangers delight in something that once existed only in your head. That part is real. I’m experiencing it right now vicariously through clients. What too many innovators forget is how easily real life can poison...