The moment you touch a new product, the story you’ve built in your head gets rewritten. I’ve been eagerly waiting for the prototype of a product I’m helping launch. Even after photos, drawings, and deep discussions, I know my whole understanding will shift the moment I use it in real life. That’s psychological distance at play. Until something is in your hands for real, your brain can only imagine so much, all based on what you’ve experienced with status quo products. A recent ScienceDirect...