Kellogg’s Makes Snap, Crackle and Pop LOUDER


Nearly a century after turning the sound of Rice Krispies into a brand asset, Kellogg’s commissioned a cereal bowl designed to amp it up. This is so gloriously unnecessary. Kellogg’s commissioned British designer Dominic Wilcox to create a Snap, Crackle and Pop amplification cereal bowl. It looks a little like a gramophone attached to your breakfast. Pour in Rice Krispies and milk, switch it on, and a microphone picks up the familiar crackling from the cereal. A speaker inside the large red...