Jif Wants to Change HOW You Eat PB


One wee packaging change might sell more peanut butter than a new logo ever could. Jif has unveiled its first major packaging redesign in more than 30 years. Some people will notice the cleaner logo, bolder colours and even the larger variety names. I see something else. Down in the bottom corner of the label, some new stuff has slid in. Image: Jif The creamy variety now shows an apple slice with a dollop of peanut butter. Other varieties feature celery or a graham cracker. Beside these are...