Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Jell-O Used To Feel Like The FUTURE
Published about 6 hours ago • 1 min read
Convenience products age horribly when the culture grows past them. When I was a kid, Jell-O had STATUS. Not luxury status. Futuristic status, man. At family gatherings, someone would inevitably arrive carrying a wobbling molded tower with fruit pieces trapped inside like prehistoric insects in amber. That thing would shimmer under the dining room lights while adults discussed it like an artistic creation. You can almost hear the old commercials in your head. This week Kraft Heinz announced...
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