Truth, used properly, compounds. My 11-year-old heard a slogan on TV the other day and immediately objected. “What a terrible tagline.” She was talking about Buckley’s Mixture and its long-running line: “It tastes awful. And it works.” The campaign dates back to the 1980s in Canada and hasn’t wavered since. From an eleven-year-old’s perspective, my daughter is right. Why would anyone advertise that their product tastes disgusting? Because the ad is not for her. When I was a kid, my mother...