Columbia’s canned puffers show how an unexpected setting can make a familiar product look considerably more necessary. Columbia has put puffer jackets in cans, which is one way to make a winter coat look like something you might need urgently. They’re stocked inside its “Don’t Panic Room,” a 40-foot converted shipping container the company is giving away. It comes with a kitchen, bathroom and bunk bed, plus a robotic dog called Rocky. (Presumably, Rocky won’t scarf down all your emergency...