IKEA’s new Swedish billboard campaign exposes the messy reality behind a neat room, and turns storage into the hero. My family owns dozens and dozens of IKEA storage bins. That’s not an exaggeration. Those bins are in the basement, garage, closets and pretty much anywhere else we can stack ’em. They’re durable, remarkably efficient, and if there’s ever a flood, the stuff inside stays safe. Plus, they’re transparent, which means you can easily know what’s inside each one, even without labels....