I came across a case study about Tyson Foods that illustrates something I discuss in I Need That: The most powerful innovations often happen behind the scenes, invisible to customers, yet transforming their entire experience. While consumers know Tyson through brands like Jimmy Dean, Hillshire Farm, and Ball Park, they don’t see the technological transformation reshaping how these and other Tyson Foods products get to their plates. Tyson tackled a deceptively complex problem: helping...