If people don’t assume your product is high-end, delaying the price reveal can be an unpleasant surprise. Startup founder Dwight in San Diego wrote in response to my post about strategically delaying the price reveal, but only if your brand is premium: “Any suggestions for getting to the point where customers expect to pay more?” For sure. And none of them involve raising your price first. Premium is earned through strong signals. Stack enough of them, and buyers walk (or click) in expecting...