If a product becomes part of the story, placement feels more like a character. My wife and daughters have been counting down to today’s release of The Devil Wears Prada 2 for months. Yeah, I’ll admit, I might be looking forward to it too. Just a little. We recently re-watched the original The Devil Wears Prada together, and I kept thinking how it dug into so much more than fashion. It embedded products and brands into behavior in a way that made them feel different to us. Even colors …. like...